Habitat for Humanity of Illinois (SSO) launched a media campaign this week to support it’s Illinois affiliates in specific markets.
The campaign with iHeart launched on Monday, April 16th and will run through May 13th (4 weeks). The 30 second audio spots running for this program can be heard on the iHeartRadio app, a free music app where you can listen to live radio stations as well as build custom stations/playlists based on the artists/songs that you enjoy.
In this pilot marketing effort for 2018, we picked a small number of affiliates as a trial. The campaign will deliver over 3.6MM impressions in the counties of Rockford, Freeport, Bloomington, Springfield, Decatur and Champaign. If we demonstrate success this year we will look to expand to other areas of the state.
This program supports the Habitat for Humanity’s national Home Is The Key campaign where iHeartMedia is the media partner.
Listen to Radio Spot #1
Listen to Radio Spot #2